Honoring Heritage through Fashion Yaly Couture’s 30th Anniversary Collection Showcase at Sông Hoài Square

Tuesday - 16/12/2025 08:54

At 7:00 p.m. on December 12, 2025, at Sông Hoài Square, Hội An, Yaly Couture will present a special collection celebrating its 30 years of establishment and development. More than a fashion show, the event is a reflective journey through three decades of creative connection between a couture brand and the land that has nurtured and inspired generations of artisans. It unfolds as a dialogue between traditional values and contemporary creative expression.

Featuring 100 designs presented in an entirely new format, with an open runway structure, the show invites audiences into a space where heritage is not merely a backdrop but an integral part of the narrative. Each design draws inspiration from the cultural heritage of Hội An, where layers of history, craftsmanship, and local traditions continue to shape the identity of this UNESCO World Heritage Site. The collection pays tribute to Hội An’s landscapes and cultural beauty, reimagining the rhythms of ancient town life and creating a harmonious connection between past and present.

A defining highlight of the collection lies in the craftsmanship passed down through generations of artisans. From meticulously executed hand embroidery and refined stitching to precisely tailored silhouettes rooted in classical couture standards, every detail reflects the enduring legacy of traditional dressmaking. Each creation tells a story of dedication to craft, pride in heritage, and an unwavering spirit of innovation.
Marking its 30th anniversary, Yaly Couture’s showcase contributes to the celebration and transmission of traditional craftsmanship while encouraging the continuity and reinvention of heritage values in contemporary life. Set within a living heritage space, fashion becomes a bridge that brings Hội An closer to the global creative community, continuing to enrich and narrate the city’s deeply layered cultural story.