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15:46 21/04/2026
In the context of redefining tourism development strategies toward greater depth, the 2026 stimulus program with the message “Đà Nẵng - Touching the Authentic” is not merely a promotional campaign but also a new approach that places emphasis on evoking and reinterpreting the core values of the destination. As a member of the UNESCO Creative Cities Network, Hội An - Đà Nẵng is gradually shaping a development model in which traditional values are not “fixed” but become a resource for creative innovation.
