Hoi An Ancient Town - Hoi An World Heritage

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Tân Thành Local Market - A Lively Taste of a Traditional Vietnamese Tết

Amid the dynamic development of a creative city, local cultural values continue to be quietly and steadfastly nurtured, preserved and passed on through everyday community spaces. The Tân Thành Local Market, taking place from 9:00 AM to 4:30 PM on February 1, 2026, along Nguyễn Phan Vinh Street (from No. 19 to No. 27), is one such cultural gathering, where the spirit of the traditional Tết is reimagined through the language of contemporary life.

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Designed as a cultural experience space, the Local Market celebrates traditional craftsmanship and folk arts in a harmonious dialogue with modern creativity. Here, handcrafted products bearing the imprint of traditional craft villages and familiar, rustic materials of Vietnamese daily life are presented as living cultural values, each linked to stories, memories, and the skilled hands of artisans. The festive atmosphere of Tết is vividly brought to life through the Tết food and regional specialty area, where the flavors of springtime delicacies and hometown dishes evoke a sense of warmth, reunion, and togetherness. Each stall is not merely a stop for tasting, but a cultural vignette reflecting the culinary customs and Tết spirit of different regions across Vietnam. Complementing this are street music and folk music performances, thoughtfully curated in an intimate and unpretentious style, creating a lively rhythm that remains deeply connected to the market setting. The sounds of traditional instruments and folk melodies resonate amid the flow of visitors, recalling an earlier Tết, when art was seamlessly woven into community life, without formal stages or distance between performers and audiences. Another highlight is the series of traditional folk games and art workshops, where participants, especially young people and children, can directly engage with heritage values. From familiar Tết games to creative activities inspired by folk materials and techniques, heritage is passed on naturally through experience, interaction, and emotion.

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By connecting craftsmanship, folk arts, and contemporary creative spirit, the Tân Thành Local Market not only revives the traditional Tết atmosphere in the heart of the town but also affirms the vital role of local culture in today’s urban life, as a sustainable foundation for creative and humane development.

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